Meraki Creative solutions
(n.) (mA-'rak-E) the soul, creativity, or love put into something; the essence of yourself that is put into your work.
Social Media
As seasoned social media professionals, Jordan takes the time to learn about your company, your unique competitive strengths and the value you offer to ensure that the plan created aligns with your company’s goals.
Jordan's approach does not only develop a strategy tailored to your business needs, target customers and goals, but will also take on the day-to-day social network posting and interaction activities in order to maintain an active, goal-driven, and consistent social media presence. Additional social media services include:
• Customizing your strategy, including a ‘how we’ll work together’ guide
• Researching your target audience
• Prioritizing how to budget your time and money to meet your marketing goals effectively
• Building your audience and expand your brand’s reach
• Developing a content game plan and editorial (posting) calendar
• Monitoring your brand and account engagement
• Reporting on social media progress each quarter
Experience
Noble capital
Because Jordan lives in the world of digital, a lot of her efforts are implemented or disseminated through Social Media. Jordan is responsible for strategy and creative direction for all Noble Capital brands. This includes finding new ways to leverage the platform to increase successfulness of marketing campaigns. Jordan remains up-to-date in best practices for each platform to ensure success at a holistic level.
Jordan oversees the creative asset and copy development for each brand on each platform and proofreads for grammar errors and consistency to each brand’s tone-of-voice. Jordan outlines specific goals for PPC campaigns, event promotions, brand awareness, and content marketing efforts and how they relate to social media. She then analyzes and reports on these goals on a monthly basis.
A lot of these goals are outlined in Jordan’s yearly social media plans. Each of her plans leaves room for exploration and further development as trends continue to shift and change in the digital era.
III/Copic
Through Jordan's position at III, she was responsible for leveraging their vast social media presence to drive revenue gains and brand awareness using intelligence-based marketing campaigns. On top of managing these accounts, it was also her responsibility to define key performance indicators and implement measurement, analytics and reporting methods to gauge success. Researching and connecting with social influencers to establish cross promotions and thought leadership relationships was also a part of her role.
Measure of Success:
I took over Copic's social media in August 2014. The above graph shows the account's growth from the time I took over.
From the I took over posting on social media in Aug. 2014 there was a dramatic growth in the average number of likes Copic received on each post.
This image shows the average number of likes per post.
I took over Copic's social media in August 2014. The above graph shows the account's growth from the time I took over.
• Assimilated a team of content creators for each brand and target demographic
• Led the development of company-wide social media management standards, policies and rules of engagement
• Created and managed new social media channels to increase awareness of company’s lesser-known brands
• Increased traffic to company’s website 32% via social media strategy was comprising YouTube, Facebook and Twitter
IDX, LLC
While with IDX, LLC, Jordan managed the company’s social media accounts including Facebook, Facebook groups, Twitter, Pinterest, LinkedIn, Google+ and YouTube.
Because this company’s demographics are a niche market of real estate agents and website developers, it required her to use creative strategies by offering valuable content, creating engaging discussions, and increasing brand awareness by reaching both respective communities.
