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CAMPAIGN MANAGEMENT

An effective digital strategy is the key to the success of any marketing distribution effort. With a targeted, well-managed campaign, you can reach your ideal user group with a well-crafted message and create awareness of your digital offer.

 

Our team will work with you to create an effective and efficient online strategy by defining the marketing support required to increase awareness with your target audience and deliver a higher return on your online marketing effort. Whether it’s a single promotion or a long-term campaign, we will work together to manage the complete campaign process, from initial concepts to implementation, monitoring and reporting. And it will ensure your strategy is aligned with your brand’s image and objectives.

 

       •    Strategy creation

       •    Identification and setting of key performance indicators (KPIs)

       •    Creative development, as required

       •    Copy editing

       •    Design

       •    HTML coding

       •    Testing

       •    A/B testing (if applicable)

       •    Distribution/implementation

       •    Campaign monitoring, reporting and analysis

Experience

nOBLE CAPITAL & Subsidiaries 

Acute financial

email campaign  

Think Realty

Campaign 

quarterly 

Investor event

Emerge Real Estate

property listings

Campaign Examples

III - #HowDoYouCopic? Video Contest 

Our marketing team started thinking about the word “Copic” as a verb and decided to pose a video contest to our users asking them to create a video showing how they use Copic products. The goal of this campaign was to incept “Copic” as a verb with our existing audience and gain further understanding of how our customers were using our products.

 

Methods for success:

  • Created an example video to show users content we were looking for

  • Added carousel images throughout website

  • Broadcasted contest related content on all social media– created a YouTube channel for contest submissions

  • Highlighted the contest in bi-monthly newsletter

  • Blogged monthly contest wrap up, “Tips for Success” video, etc. 

 

III - WIDE Marker Product Push

To increase sales and awareness of our WIDE marker, III’s marketing team decided to conduct a quarterly contest showcasing this product throughout the entire year.

 

Methods for success:

  • Distributed point of purchase posters highlighting the product at retailers and dealers

  • Ran 25% off sale all year – Promoted the deal using website banners and images, social media and through our retailer and distributor channels

  • Generated blog content to highlight the capabilities of the product–shared via social media and bi-monthly newsletter

  • Showcased user generated art created with product on III's social media profiles 

 

III - BRAND & PRODUCT LAUNCHES 

In coordination with the management team and website designer it was my responsibility to assess which assets were needed, define how to showcase information about the brand, generate content and ensure the all assets were up-to-date on current user experience and SEO standards.

 

Methods for success: 

  • Included release announcement in company's newsletters

  • Updated company's landing page with new brand information

  • Updated aspects of the website showcasing the newly released product through website carousel images, banners and additional navigation

  • Wrote blog content to educate and introduce customers to methods of using the products

  • Executed a strategic social media push of promotional content

 

IDX, LLC - BRAND LAUNCH

During Jordan's time at IDX, LLC the company developed a new SaaS product that required a website and marketing overhaul. To achieve success in launching this new product line the marketing department executed the following tasks:

 

Methods for success: 

  • Redesigned the website

  • Produced new promotional materials

  • Created a promotional video

  • Announced release across social media and press outlets

 

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